At Premier Graphics, we recently had the pleasure of working with SugarShack Ice Cream, a family-owned mobile ice cream business based in Washington, serving the Pacific Northwest. Known for spreading joy and delicious treats, SugarShack operates a fleet of trucks that brings that nostalgic jingle and the excitement of ice cream right to your neighborhood.
A Retro-Modern Transformation
SugarShack wanted their trucks to stand out and enhance the experience of customers in the communities they serve. Premier Graphics transformed the ordinary delivery vans into eye-catching, retro-modern masterpieces. We applied vibrant, bright colors to evoke the classic charm of ice cream trucks from the past, while giving it a fresh, modern twist that appeals to all ages.
The design is more than just an aesthetic upgrade—it’s a visual experience that takes you back to your favorite summer memories. Combining bright, vivid coloring with playful retro elements, we were able to help SugarShack evoke a sense of nostalgia while making a bold statement on the streets.

Why This Project Excited Us
Here at Premier Graphics, we’re passionate about creative design that makes a lasting impact. This project allowed us to take a simple delivery van—a blank canvas—and turn it into a dynamic, moving piece of art. There’s something uniquely rewarding about knowing that our work contributes to the smiles and happiness SugarShack Ice Cream brings to their community.
It’s not every day that a project involves bringing joy to entire neighborhoods, and we couldn’t help but be excited. After all, who doesn’t love the sight of an ice cream truck on a warm summer’s day?
Business Growth for SugarShack
In addition to serving neighborhoods, the new look gives SugarShack more opportunities for business growth. The trucks’ unique and engaging designs make them perfect for special events like weddings, corporate functions, and festivals. Their retro-modern style adds an element of fun and charm, making them more than just an ice cream vendor—they’re an experience in and of themselves.
Now with three trucks in their fleet, SugarShack Ice Cream is ready to continue their expansion, offering their nostalgic and delicious treats to even more communities, all while creating memorable moments for everyone who sees or visits their beautifully wrapped trucks.







What’s Next for Premier Graphics?
Projects like SugarShack remind us why we love what we do. Helping a small family business amplify their presence in such a joyful and creative way inspires us to keep pushing the limits of design and branding. Whether it’s wrapping a food truck, outfitting an event space, or branding a fleet, we’re ready to take on the next exciting challenge.