In the world of professional sports, branding is everything, and the Seattle Kraken have quickly made a name for themselves with their bold and dynamic identity. Premier Graphics had the opportunity to play a key role in this branding by working on the Kraken’s flagship Team Store located at the iconic Climate Pledge Arena. This project allowed us to combine our passion for high-quality design and installation with the excitement of NHL-level branding.
Transforming the Team Store
Just days before the arena hosted its first event, Premier Graphics was on-site at Climate Pledge Arena to fully outfit the Kraken Team Store. Our team worked swiftly and efficiently, installing LED-lit sign boxes, custom-designed letters, and commercial-grade wall coverings that transformed the space into a vibrant hub for fans. Every inch of the store was designed to be bold, clean, and unmistakably Kraken, ensuring that the branding would resonate with fans for years to come.
Fast forward to 2024, and as the Kraken prepared for another thrilling NHL season, Premier Graphics returned to refresh the Team Store. We updated the space with new designs, reinforcing the Kraken’s growing brand identity and ensuring that every detail remained as sharp and exciting as it was on day one. Color consistency was critical for this project, and we meticulously matched prints from the original installation to ensure seamless transitions, even between walls produced years apart.




Why We Loved This Project
Working with a prominent organization like the Seattle Kraken is always a thrill for our team. The Kraken’s brand is sleek, modern, and effective—exactly the kind of design philosophy we love to work with. The attention to detail required for this project allowed us to showcase our expertise, particularly in maintaining color accuracy and quality across multiple installations. There’s nothing quite like knowing your work will be a central part of the fan experience in such an iconic venue.
Moreover, being a part of the Kraken’s journey from their debut season to their continued success and connection with fans is truly rewarding. We’re proud to have contributed to their branding, helping to create a space where fans can gear up and show their support.
Building a Brand Through Fan Engagement
The Kraken Team Store is more than just a retail space—it’s a key touchpoint between the team and its fans. By creating an immersive and exciting environment, the store helps to foster a strong sense of community and loyalty. The updated signage and graphics we installed help energize fans, driving excitement for new gear and building anticipation for the season.












With the Team Store refreshed and ready for the 2024 home opener, the Kraken continue to grow their brand and deepen their connection with their passionate fan base. Premier Graphics is proud to have played a role in this ongoing journey, helping to ensure that the team store remains a vibrant and integral part of the fan experience at Climate Pledge Arena.
What’s Next for Premier Graphics?
As we continue to work on projects for high-profile clients like the Seattle Kraken, our commitment to quality design and installation only grows stronger. Whether it’s working with sports teams, local businesses, or special events, Premier Graphics is ready to bring top-tier branding solutions to life.
